Medical Professionals

Command Respect. Rise to the Top. Be the Leader in Your Field.

Patients and clients are increasingly turning to the internet to find reliable information and trustworthy services. As a medical professional, your online presence is as crucial as your medical expertise. A strong online presence not only enhances your credibility but also positions you as a leader in your field. Medical professionals at the top of their field can garner a following, and that following will "follow" you, even if you change the clinic you're currently working for (if applicable). 

You need more than a website. You need content.

Having a website is akin to taking the first step. Now your website needs to found, and to be found you need content. And that content needs to rank in google for keywords that your audience will be looking for.

For example, let's say you're a endocrinologist, your potential clients are likely to be searching for topics related to the conditions you treat. They could be searching simple keywords such as diabetes, or thyroid, yet they could also be searching for answers to specific questions:

• What is the  best short acting insulin for diabetes?
• Best treatment for underactive thyroid

When they search such terms, we want your website to be one of the first results because 90% of people do not go beyond the first page, and only 2% go beyond the second.

Once you have a visitor on your website, we can direct them through your sales funnel. Starting with trust and credibility, transitioning into proposing an offer, and hopefully ending in a consultation. 

How I can help?

Content Creation and Inbound Marketing

Keyword research

Identify the terms your potential customers are using

Content Creation

It's not just about incorporating keywords; your content must be well-structured, with clear headings, subheadings, and easy-to-read paragraphs. Visuals such as images, infographics, and videos can enhance the user experience and keep visitors on your site longer, which can positively impact your search engine rankings.

Search Engine Optimisation (SEO)

Regularly updating your content and maintaining a blog can help keep your site fresh and relevant. This demonstrates to search engines that your website is active and provides ongoing value to visitors. SEO also involves optimising meta tags, URLS, linking strategies in addition to consistent monitoring and analytics. SEO is not a one-and-done thing, it's a continuous process.

Contact me today to schedule a consultation and discover how content creation and inbound marketing can help you build and enhance your online presence, attract more patients, and grow your practice.