Medical & Cosmetic Clinics

Elevate Your Clinic's Success with Professional Content Creation and Inbound Marketing

Patients and clients are increasingly turning to the internet to find reliable information and trustworthy services. If your clinic has not embraced technology, you're missing out, and potentially falling behind.

You need more than a website. You need content.

Having a website is akin to taking the first step. Your website then needs to be found, and to be found you need content. More specifically you need high quality content that outcompetes your competition, because it's likely they too will want to rank for similar keywords in the same search engines. Keywords are simply the words or combination or words your target audience will use to search for relevant products and services, and and integrating these effectively into your content is crucial.

For example, say you run a cosmetic surgery clinic, and your speciality is nose jobs. Your clients are likely to be searching “nose jobs” or “rhinoplasty” and related keywords. When they search such terms, we want your website to be one of the first results because 90% of people do not go beyond the first page, and only 2% go beyond the second.

Once you have a visitor on your website, we can direct them through your sales funnel. Starting with trust and credibility, transitioning into proposing an offer, and hopefully ending in a sale. 

How I can help?

Keyword research

Identify the terms your potential customers are using

Content Creation

It's not just about incorporating keywords; your content must be well-structured, with clear headings, subheadings, and easy-to-read paragraphs. Visuals such as images, infographics, and videos can enhance the user experience and keep visitors on your site longer, which can positively impact your search engine rankings.

Search Engine Optimisation (SEO)

Regularly updating your content and maintaining a blog can help keep your site fresh and relevant. This demonstrates to search engines that your website is active and provides ongoing value to visitors. SEO also involves optimising meta tags, URLS, linking strategies in addition to consistent monitoring and analytics. SEO is not a one-and-done thing, it's a continuous process.

If your clinic hasn't yet established a strong online presence, now is the time to start. Contact me today to schedule a consultation and discover how content creation and inbound marketing can help you build and enhance your online presence, attract more patients, and grow your practice.