Charity and Advocacy Groups

Maximise Your Efforts and Spread Awareness

Everything is sales. Including charity, let me explain.

Popularised by David Pink, author of 'To Sell is Human', a lot of what we do is to try and get things from others, and this process is a sale. Whether we're selling a product, idea or ourselves, they are all sales.

When we apply for a job, we're selling ourselves to the employer. And when we sell a product, we're selling the solution to someone's problem in the form of a product. By extension, when we sell charity or advocacy, we are selling an idea. Usually a vision for the future and donations are used to transform idea to reality.

If charity = sales, then such groups must also be run like a business to be successful

Stop. Before you turn your nose up at that idea, running a group like a business doesn't mean your out to amass millions to fatten the shareholders. Running the charity like a business refers to the idea of applying strategic, efficient, and results-oriented practices to achieve your mission and maximize your impact.

Just like a business, a charity or advocacy group needs to attract and engage supporters, raise funds, and effectively communicate its message to create meaningful change. This is where content and inbound marketing come into play.

All charity and advocacy groups need a website

You need more than a website. You need content.

Having an online presence is not just a luxury—it's a necessity.  Now your website needs to found, and to be found you need content. And that content needs to rank in google for keywords that your audience will be looking for. This is where strategic content creation comes into play.

Content is King

Simply having a website isn't enough. To truly connect with your audience and drive action, your website needs high-quality, relevant content that speaks to the issues your charity or advocacy group addresses. This includes blog posts, articles, videos, infographics, and more, all tailored to your cause and designed to engage and inform.

Engage and Educate

Content isn't just about being found; it's about engaging and educating your audience. By providing valuable information, sharing success stories, and offering actionable insights, you can build trust with your supporters and encourage them to take action—whether that's donating, volunteering, or advocating for your cause.

Consistent Communication

Regularly updating your website with fresh content keeps your audience informed and engaged. It shows that your organization is active and committed, and it provides ongoing opportunities to connect with your supporters. This community can be a powerful force for change, helping to amplify your message and mobilize others to join your cause.

Ready to elevate your charity or advocacy group’s online presence? Contact me today to schedule a consultation and discover how content creation and inbound marketing services can help you drive action and achieve your mission.