Articles and Blog Posts

A powerful tool for driving traffic, generating leads, and enhancing brand authority.

Companies that blog receive 55% more website visitors and 126% more leads than those that don't, making blogging a significant contributor to business growth (HubSpot).

Blogs improve search engine rankings

Articles and blog posts increase both the number of pages indexed by search engines, but also the number of interlinked links. Both which increase search engine ranking and visibility.

This increased visibility is crucial as it helps potential customers find your business more easily. Additionally, 61% of U.S. online consumers have made a purchase based on blog recommendations, showing the direct impact on sales (BlogHer).

Content marketing, which includes blogging, costs 62% less than traditional marketing and generates about three times (x3) as many leads

Content marketing is a cost-effective strategy with a high return on investment (Demand Metric). By consistently providing valuable content, businesses can build trust, establish thought leadership, and create a loyal customer base, ultimately leading to increased sales and a more significant impact in their industry.

Everything you need to know about herpes simplex (and why it’s no big deal)

Tone of Voice: Conversational, casual, informative
Target Audience: General public, recently diagnosed, partners of diagnosed
References' Cited: No
Words: ~4400

Most people waste money on Omega-3-6-9 supplements because they don’t know this.

Tone of Voice: Conversational, casual, scientifically technical but accessible.
Target Audience: Health conscience general public that want to deep dive into the science without being overwhelmed by it
References' Cited: No
Words: ~2100

Everything You Need to Know About Ketogenic Dieting

Tone of Voice: Conversational, casual, informative
Target Audience: Fitness enthusiasts
References' Cited: No
Words: ~2000

Will I have to take my prescription medication forever?

Tone of Voice: Conversational 
Target Audience: Health conscience, recently diagnosed (chronic conditions)
References' Cited: No
Words: ~2500

How big do you really want to get? – Muscle Talk

Tone of Voice: Conversational, casual, opinionated
Target Audience: Young male bodybuilders
References' Cited: No
Words: ~2400

The problem with rising research costs

Tone of Voice: Conversational, Informative
Target Audience: Researchers, General public
References' Cited: Yes
Words: ~1300

More research into psychoactive drugs is a good thing

Tone of Voice: Conversational, Informative, Casual
Target Audience: General, Netflix customers, those interested in alternative medicines
References' Cited: No
Words: ~700